Over the past 20 years, we've cherished our current labels, but it was time for a small update.
While we appreciate the strengths of our old labels, we wanted to do more. We embarked on a journey to create a fresh design that not only pays tribute to our rich history but also clearly communicates who we are. K1 isn't just a brand; it's our vineyard home, nurtured with love by one of the industry's most respected viticulturists for over 37 years.
We wanted to shine a spotlight on the incredible Kuitpo region. It's a place that deserves recognition for producing some of the highest quality fruit in the Adelaide Hills, with a unique flavor profile all its own.
But that's not all! We're also taking steps to become more sustainable ♻. We're moving towards lighter glass, reducing the use of foils and wasteful packaging because sustainability is at the heart of our values. These positive changes are vital to us as a part of the Hardy family.